The Indonesian Digital Measurement Consortium (IDMC) has selected comScore as the country's online audience measurement partner for a period of two years from 2016 to 2018.
IDMC comprises five associations that collaborate to standardize online audience measurement in Indonesia: the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APPINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Association (P3I).
Supported by the Indonesian government's creative agency Bekraf, the appointment follows an evaluation process and reflects comScore's expertise in areas such as data robustness, reporting capability and service level. The company recently introduced its syndicated Mobile Metrix solution in Indonesia, and is also working there with Kantar to develop joint mobile panels.
Jerry Justianto (pictured), Chairman of IDMC, comments: 'For the past couple of years, we have seen encouraging growth in the country's digital advertising industry. However, the industry is still facing a measurement complexity that confuses advertisers, agencies and media owners alike. In the absence of a standardised measurement tool to assess the advertising media, there is a lingering doubt toward data validity, and we are really glad to finally appoint this measurement standard'.
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All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.