Ebiquity Rolls Out Ad Intelligence Platform

UK-based media and marketing insights firm Ebiquity has launched a platform called Portfolio, enabling clients to view, sort and analyse competitor advertising creative and spend, across fifteen European countries and up to 80 territories worldwide.

Founded in 1997 as Thomson Intermedia, Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. The new Portfolio platform is being rolled out to more than 120 companies with users with access Ebiquity's database, containing more than 25 million individual ads.

As part of the new platform, the company is also testing a method for capturing digital advertising, which will distinguish between direct and programmatically bought ads on both desktop and mobile; capture HTML5, rich media, and embedded video; and track behaviourally targeted ads.

Morag Blazey (pictured), UK CEO, comments: 'Ebiquity Portfolio offers an unrivalled ability to access global data more quickly, source recent advertising more easily, and share campaigns more professionally with colleagues. Testing of our new digital advertising monitoring capability has been very positive and we look forward the official launch in the coming months'.

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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