Kantar Buys Media Monitoring Firm Newsaccess

Kantar Media has acquired Dublin-based media monitoring specialist Newsaccess, for an undisclosed sum.

Founded in 2005, Newsaccess uses PR monitoring and analysis tools to help clients track and evaluate press, broadcast and online content, and analyse results of PR spend. The firm employs around twenty people, and its revenues for the year ended 31st December 2015 were around EUR 2.3m.

Kantar Media says the acquisition will enhance its own capabilities in reputation and PR monitoring and evaluation, while giving clients an expanded set of insights and expertise in earned media. Stuart McHugh, Newsaccess CEO, says the deal will enable his firm to offer extended capabilities to clients in Ireland; while Kantar Media Ireland MD Kevin Fagan says the acquisition will place his company in a strong position to continue to expand in the market.

Andy Brown, CEO and Chairman Kantar Media, adds: 'This acquisition illustrates the importance of the Irish market to our business. With it, we strengthen our media monitoring capabilities whilst continuing our strategy to provide the most accurate intelligence on media consumption, performance and value'.

Web sites: www.kantarmedia.com and www.newsaccess.ie .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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