Research Now Debuts SmartAR Automated Solution

Digital data collection specialist Research Now has launched an automated research solution called SmartAR, promising completed surveys in a matter of days.

Available in three formats - Standard, Modular and Custom - SmartAR studies are initiated through an online form and are generally completed within 'a few business days'. Results are delivered in real-time via an online dashboard, and users can filter, download and share the resulting data. Research Now says the new solution decreases cost and errors, while increasing overall productivity and quality, giving more time for strategic-level thinking.

The Standard version uses pre-configured templates to understand attitude and usage, brand health, customer satisfaction, share of wallet, concept test, creative test, and employee culture. Modular can be used to design a research template with a set of configured question types such as market profiles and demographics, category familiarity and use, product satisfaction and purchase intent; while Custom, as the name suggests, can be used to create a proprietary survey template. SmartAR is immediately available in the US and Canada, and will be rolled out in EMEA and APAC in early June.

Product Manager Adam Ramage (pictured) comments: 'In developing SmartAR with clients and agencies, there was vast enthusiasm about the ease of use of the dashboards and the ability to present data in digestible, easy-to-understand formats. We're excited to offer this expanded solution to our clients in a version that best suits their research needs'.

Web site: www.researchnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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