US-based Prosper Insights & Analytics has launched the Alibaba Shopper Intelligence service, providing data on customers of the Chinese eCommerce company.
The firm provides market information on consumers in both the US and China, using analytical software to examine big datasets and report on consumer intent, economic, behavioral and attitudinal data via a cloud-based InsightCenter platform. These datasets are used to create 'consumer personas', uncover insights from credit card transactions and anticipate macroeconomic trends as well as future purchases.
A part of Prosper's competitive intelligence suite of products, the new service has been developed to track Alibaba preference among Chinese shoppers, and help companies understand the merchandise categories when consumers shop online. One feature is the Alibaba Shopper Preference Index, which offers a measure of Alibaba's most loyal shoppers, resulting from questions posted to more than 1,500 Chinese adults each month.
CEO Gary Drenik (pictured) comments: 'Business leaders need to identify their company's challenges, seek out the relevant data to better understand those challenges, and apply advanced analytic processes to the relevant data to make better evidence-based decisions to manage effectively'.
Alibaba has also launched its own 'Uni Marketing' suite of tools, through which marketers can analyze real-time data from across the firm's eCommerce sites, then segment and target Chinese consumers based on their online behavior.
Web site: www.goprosper.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.