Outbrain Adjusts Workforce to Match New Ad Tech Focus

New York-based personalized content and insights provider Outbrain has laid off 4 percent of its global workforce, mostly in the US, according to reports. The move reflects a shift in emphasis from site editorial tools towards programmatic ad systems.

A spokesman for the company told www.marketing-interactive.com the business is growing so the move 'was not about cutting cost, but really just to shift focus and resources to programmatic advertising'. According to the Wall Street Journal, the company will withdraw a number of editorial tools which help clients run web sites, and move effort to making its ads and data products available via automated systems. While trimming staff in the US it has reportedly been growing its team in Asia Pacific.

Outbrain was founded in 2006 and has a presence in Singapore, Australia, Japan, the US and Israel. Its CTO Yuval Ben-Itzhak left the company recently and was appointed CEO at social media analytics firm Socialbakers. Last month, the company launched a tool called Lookalike Audiences, to help marketers reach and engage with new people who are likely to be interested in a business because they 'look similar' to existing customers.

Web site: www.outbrain.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.