In the US, MARU Group's tech and communities business Maru/Matchbox has appointed tech marketing strategist Steven Spencer-Steigner as Vice President of Qualitative Insight.
Maru/Matchbox was formed in 2016, through the acquisition of Vision Critical's North American Research Consulting division. Spencer-Steigner (pictured) joins the firm's Technology Consulting team in San Francisco after seven years at Greenberg Strategy, where he served as VP Strategic Planning, managing long-term relationships with key clients, and overseeing and designing global research and insights programs. Prior to this, he worked for media agency Universal McCann as Director, Communications Planning. His background includes leading strategic initiatives focused on product development, concept feasibility and evaluation, brand strategy, and communications, advertising and creative evaluation.
In his new role, he will operate as a senior member of Maru/Matchbox's Qualitative Center of Excellence, where he joins newly-appointed Financial Services expert Tricia Juhn. David Gardner, MD of Maru/Matchbox's Technology team, comments: 'Steven brings a great deal of technology expertise, along with deep experience in strategy and qualitative insights skills. His technology expertise spans two decades, and he has worked with some of the most exciting and innovative firms in the industry. We are excited to have Steven apply his natural curiosity and deep expertise in helping our clients explore emerging uncharted territories'.
Web site: www.marumatchbox.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.