Digital media measurement firm Verto Analytics has appointed Patrick Brennan as President of the company in the US. He will be based in Cincinnati.
Verto's single-source measurement methodology, based on behavioral data gathered from a panel of opt-in consumers that own and use multiple devices, measures from the point of consumer interaction across 'all' platforms, media, content and devices. Services include the syndicated Cross-Media Watch; mobile / multi-screen consumer behavior measure App Watch; SmartPoll, which combines opinion data from surveys with cross-device passive metering; and Audience Profiles, which provides publishers in the US and Europe with data on consumer behavior, demographics and device usage, plus competitive insights all in one package.
Brennan (pictured) joins with more than 30 years' experience of managing and leading businesses. Early in his career, he worked for ad research specialist ARS Group, latterly as VP, Client Services, prior to the firm's acquisition by comScore in 2010. He then worked for comScore as VP, Marketing Solutions before joining MSW-ARS Research, formed in 2013 when MSW Research acquired the non-health copy-testing and equity tracking assets of comScore's ARS.
Brennan will lead Verto's marketing, sales and 'customer success' in the US. CEO Hannu Verkasalo comments: 'I am thrilled that Patrick will be joining our team and further driving our growth in the US market. Patrick's vision and extensive background in audience measurement is a great addition to Verto as we strive to better serve brands, advertisers, and publishers, and move their businesses forward'.
Web site: www.vertoanalytics.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.