Placer.ai Foot Traffic Platform Launches with Funding

In the US, online foot traffic analytics platform Placer.ai has rolled out with $4m in investment funding, to help retailers get insights into consumer behavior in any physical place through an understanding of human movement, audiences and competition.

In stealth development since 2016, Placer.ai has been designed to enable clients to make data-driven decisions based on human movement analytics. The online tool harnesses mobile data from tens of millions of devices, and then applies artificial intelligence, machine learning, and big data analytics to generate insights and behavioral predictions for any location, store, or geographic area. Using the tool, clients can uncover visitor numbers by hour, day and month; while tapping into benchmarking data and market share information. In addition, the tool enables clients to know where customers are coming from and going to, while identifying customer demographics, interests, and intent.

Placer.ai is backed by more than 40 investors including Array Ventures, IrishAngels Ventures, and Stage Venture Partners, as well as several angel investors. Placer.ai CEO and co-founder Noam Ben-Zvi (pictured) comments: 'We're cracking open the ability for everyone in the retail industry to deeply understand retail consumers. The online world enjoys a significant advantage when making critical decisions given existing tools that provide precise visibility into consumers' actions. For the first time, Placer.ai offers that same level of accurate, dependable, and actionable information - now for the physical world.'

Web site: www.placer.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.