Revenue, Profit Fall Again for Troubled Pureprofile

In Australia, digital research and ad targeting platform Pureprofile has reported a 16% fall in revenue to $23.8m for the second half of 2018, along with a 50 percent drop in EBITDA to $AUD 0.6m.

The company, which according to media site www.mumbrella.com.au was the second-worst performer among media and marketing stocks listed on the ASX in 2018, has been restructuring in an attempt to turn round its fortunes. A year ago founder and former CEO Paul Chan stepped down from the Board and as MD and Chief Innovations Officer, leaving new CEO Nic Jones (pictured) and Executive Chairman Andrew Edwards at the helm. Former AdRoll MD Ben Sharp joined in July as Head of Revenue and Operations. However, later in the year the company was forced to 'write down' its digital agency Cohort and decommission / absorb its technology and assets - it had earlier claimed it was misled over the value of this acquisition - and it then sold off its Sparc Media trading unit.

There were a couple of more hopeful signs in the latest results: UK revenues were said to be up 16%, and the data and analytics arm also grew 16% to $9.5m. The firm's media operations saw revenue down 7.7% to $8.4m, while the performance marketing arm lost a massive 46% of revenue, reaching only $5.6m.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.