Mintel-owned competitive intelligence provider Comperemedia has launched a solution called Omni, providing real-time, cross-channel data collection down to product level across thirteen marketing channels.
Built on Comperemedia's legacy of expertise in direct mail and e-mail marketing, the firm's new Omni solution has been developed to provide an instant view into competitive media strategies. The firm says the solution allows marketers to view spend, frequency and volume through its automated dashboards, push alerts and search capabilities; while providing a 'vast set of data' in one channel view, backed by expert data analysis.
Andrew Davidson (pictured), SVP/Chief Insights Officer, comments: 'With stretched budgets, disparate data sources, seemingly endless competitive noise, and next-to-nothing consumer attention spans, there's no secret formula for delivering a successful marketing campaign. Omnichannel marketing recognizes that the consumer experience at each stage needs to be as relevant and seamless as possible. Comperemedia Omni brings an end to siloed marketing and delivers a solution to address omnichannel media strategy head-on.'
Web site: www.comperemedia.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.