Keep Left Adds Earned Media Measure to Impact Score

In Australia, data-driven marcoms agency Keep Left has extended its Impact Score solution to enable clients to measure and communicate the value of their earned media.

Keep Left combines audience research, insights (market, landscape and digital) and creative, along with audience segmentation, SEO analysis and market and competitor research. Impact Score, first launched in 2014, now enables clients to better understand the quality and impact of their earned media coverage through live reporting, and in the context of their specific business or communications objectives.

The solution uses an algorithm which grades each piece of media coverage out of a possible score of 100, based on how well it performs against a set of success metrics, as well specific metrics relevant to that client. The higher the score, the greater the impact. Other updates to the Impact Score include customer KPI tracking against a project's scope of work; the ability to measure syndicated coverage; coverage log generation; and the inclusion of podcasts as a measurement option alongside TV, radio, online and print.

CEO Caroline Catterall (pictured) comments: 'The Impact Score ensures our team really has their finger on the pulse in terms of campaign performance, and can share live updates with clients. This means we don't have to wait until the end of quarter or end of campaign to know if we've generated the results our clients care about, and that truly add value for their business'.

Web site: www.keepleft.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.