Valassis Launches Connected TV Targeting Solution

In the US, shopper targeting firm Valassis has launched a solution to help brands and advertisers reach the streaming TV audience with personalized advertising, using analysis of their interests, in-market signals and location.

Valassis integrates online and off-line data to target clients' most valuable shoppers wherever they 'plan, shop, buy and share'. Its new Connected TV (CTV) solution identifies high-intent consumers through the Valassis Consumer Graph, which connects billions of behavioral and location signals to pinpoint who is of interest. CTV can reach the same consumers across all of their devices, and reporting includes household reach and frequency, top responding audience segments, peak response time, and impact on real-world store visits.

Advertisers can choose the package of publishers that best fits their needs, and then receive detailed information on completed ads - including the time of day each ran, type of device and performance metrics. Jay Webster (pictured), Executive SVP, Product & Engineering, comments: 'Valassis is bringing its deep understanding of the consumer to CTV with a new level of transparency that this segment has not yet seen. With Valassis CTV, we are levelling the playing field with traditional TV in terms of measurement and unique insights to inform future campaigns'.

Web site: www.valassis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.