ARF Campaigns to Promote Census

US-based association the ARF (Advertising Research Foundation) is to support the U.S. Census Bureau in building awareness of the 2020 Census, and encouraging participation.

Households have been receiving official Census Bureau mail since mid-March and can respond online, by phone or by mail, with Census Day due to be observed nationwide on 1st April.

The association says the survey 'holds special significance for the U.S. advertising and market research communities' in serving as a baseline for much of their work, and states that as a national partner it will 'support marketing and awareness efforts around the census, such as hosting events, providing speaking opportunities and advertising'.

ARF Chief Executive and President Scott McDonald (pictured) comments: 'The accuracy and reliability of census data is dependent on civic participation. Low participation would have detrimental effects on our industry for the next ten years, as insights sourced from this data would be skewed and unreliable. We urge both our members and the overall industry to support and preserve this institution'.

Web sites are at www.2020census.gov and www.thearf.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.