In New York, skin care and makeup products manufacturer The Estée Lauder Companies (ELC) has moved billionaire heiress Jane Lauder into the new role of EVP, Enterprise Marketing and Chief Data Officer. She will take up the position on July 1st.
The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Tommy Hilfiger, M·A·C, and Bobbi Brown. Lauder (pictured), who is the granddaughter of the firm's co-founders Estée and Joseph Lauder, has more than two decades' beauty industry experience, most of it at ELC. As Global Brand President of Clinique, she led the transformation of brand strategy, distribution, product innovation and consumer reach, and oversaw the development of a number of product innovations. She also leads ELC's enterprise-wide transformation program, focused on combining data and analytics capabilities to drive the group's business and digital strategy.
In her new role, Lauder will oversee areas including Business Intelligence and Analytics (BI&A), Corporate Marketing and Consumer Supported Technology. She is tasked with enabling the facilitation and free flow of data among business units to help these teams to mine, analyze and share strategic insights, and with enhancing the integration of cross-channel data to drive personalized marketing.
Lauder will report directly to Fabrizio Freda, President and CEO of ELC, who comments: 'We are focused on delivering the very best, high-quality products that leverage consumer insights from our enhanced data analytics, and I am confident that Jane is the right person to lead this important area of the business. Jane's unique combination of understanding high-touch consumer experiences, and data analytics and insights, will further strengthen our innovative product offerings and experiences for our consumers globally'.
Web site: www.elcompanies.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.