In the UK, data-driven performance marketing agency Merkle has promoted Niyi Duro-Emanuel for the newly created and expanded role of Vice President, Solutions, with a remit to help clients bring their adtech, martech and data capabilities together for a more contextually targeted approach.
Owned by Dentsu Aegis, Merkle uses its skills in technology and analytics to understand consumers and drive people-based marketing strategies. Duro-Emanuel (pictured) joined in 2015 as part of Merkle's acquisition of performance marketing agency Periscopix, where he latterly served as Head of Client Services, responsible for helping clients join up their activity across all digital media disciplines.
In his new role, Duro-Emanuel will work with Merkle's UK clients to ensure their ad tech, marketing tech and data capabilities are all contextually relevant and targeted. According to the company, this focus has been developed to give consumers what they need rather than using a 'channel first approach' based on what companies want to sell them.
Richard Lees, EMEA EVP, Solutions, comments: 'Delivering a total customer experience ensures that consumers receive a contextually meaningful interaction everywhere they encounter a brand - whether that's in sales, service, marketing or finance. Niyi's experience of helping brands join up their data-driven media disciplines will be invaluable to clients looking to bring together their media and CRM capabilities with their customers at the centre'.
Web site: www.merkleinc.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.