Peppercomm Launches Mindset.AI Sentiment Mapping Tool

In New York, marcoms agency Peppercomm has launched a sentiment mapping tool called Mindset.AI, to help organizations understand how to best communicate with their audiences.

Peppercorn offers a wide range of services for PR, branding and positioning, digital marketing, employee engagement and data analytics. Built on artificial intelligence (AI), the firm's new Mindset.AI analyses millions of conversations drawn from sources across the Internet. Resulting data passes through a natural language processing algorithm to clean, analyse and segment findings. Users can identify their stakeholders' stages in the crisis lifecycle; tap into their attitudes to track emotions and engagements; and advise on what they need to 'hear', as well as when and where they will be most receptive to it.

Senior Partner and General Manager, New York Jacqueline Kolek (pictured) comments: 'The way a brand communicates during times of crisis can impact stakeholders' views of the company long after the crisis subsides - either positively or negatively. As communications teams navigate the recent chaos and uncertainty, we developed a tool that will help inform their messaging every step of the way, by putting stakeholder needs and wants at the center of the conversation'.

Web site: www.peppercomm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.