US-based consumer insight specialist Numerator has launched Canadian Insights, a platform providing on-demand access to a view of the country's consumers based on an analysis of 30,000 panelists.
Chicago-based Numerator was formed in 2018 when Market Track combined its own brand and that of its subsidiary InfoScout under a single new name. The new Canadian Insights platform promises a representative view of the Canadian consumer, with retailers and brands able to access purchase behaviour, attitudes and opinions data from a single source.
The firm says 'hard-to-reach' channels can be accessed, such as convenience and gas; home improvement; specialist stores including pet, beauty and health; eCommerce, and traditional channels including grocery, mass, and drug. According to CEO Eric Belcher (pictured), platform access also enables a two-way interaction between consumers and brands by allowing brands to survey verified buyers to understand what drove the purchase decision and other factors impacting the consumer across the purchase journey.
Web site: www.numerator.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.