Kenshoo, DataWeave Partner for Digital Shopper Data

Marketing tech firm Kenshoo has partnered with CPG and retail competitive intelligence service DataWeave to offer real-time aggregate data on digital shoppers.

DataWeave uses a proprietary AI-powered SaaS platform to provide competitive intelligence to ecommerce businesses and consumer brands, enabling better pricing and merchandising decisions, protection of online brand equity and ecommerce optimisation. Kenshoo's platform allows users to plan, activate and measure their digital campaigns and activity across the major social media and search sites. The firm has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital and Kantar majority owner Bain Capital Ventures. Last month, the firm announced it was teaming up with eCommerce analytics platform Profitero to help clients use multi-retailer analytics to dynamically optimize campaigns on retailers including Amazon and Walmart.

Kenshoo will now make use of DataWeave's Commerce Intelligence and Digital Shelf analytics solutions, and its new Stock Availability Tracker to help clients monitor brand share of voice, pricing and assortment discoverability across their online distribution channels. Users can also join a beta program turning the analysis into actionable recommendations for promotion on its ad automation platform.

'Retailers and ecommerce brands are undergoing major change, and the more successful ones are quickly realizing the growing role of digital marketing' comments Kenshoo GM of ecommerce Nich Weinheimer (pictured). 'Many CPGs and retailers already know how to leverage retail intelligence towards off-line decisions but haven't yet scratched the surface online, where the reward is more immediate. Retail-intelligent advertising can become the key to understanding and engaging the ecommerce customer'.

Web sites: www.kenshoo.com and www.dataweave.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.