In the US, marketing and consumer research firm HCD Research has partnered with artificial intelligence and sensory research agency Aigora, to launch a tool designed to help clients understand the relationship between consumers and brands.
Through the partnership, HCD will employ Aigora's 'smart-speaker surveys' technique, which uses AI-based speakers to conduct in-context, in-moment research examining consumer behavior / responses while individuals are using products in their own homes. HCD says users can uncover innovative opportunities for consumer products.
VP of Research & Innovation, Michelle Niedziela (pictured), comments: 'We focus on advanced, non-traditional tools from neuroscience and psychology to uncover difficult to assess consumer insights. Using smart-speakers to get at consumer behavior and habits from the comfort of their own homes will allow for better understanding of drivers of consumer decisions and unique insights for innovation'.
Web sites: www.hcdi.net and www.aigora.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.