Metadata.io Raises Funds for Product Expansion

AI-powered marketing operations platform Metadata.io has raised $6.5m in a Series A round of funding, which it will use to expand its product capabilities.

Metadata's platform aims to generate demand from target accounts and convert them to customers using machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs. The firm recently launched a new product called MetaMatch, through which B2B advertisers can build custom audiences on Facebook, LinkedIn and programmatic display using firmographic, technographic and demographic data from a proprietary database of more than 1.4 billion profiles.

New funding has been led by Resolute Ventures, with participation from Greycroft, York IE and Stormbreakers, as well as several entrepreneurs, more than a dozen Metadata customers, and several employees; and brings the total raised to date to more than $10m. Kyle York, co-founder, CEO & Managing Partner at York IE, comments: 'Metadata instills confidence for marketers to know that their programs will consistently and reliably deliver marketing KPIs with minimum time and effort by automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible. They are giving B2B marketers the teams that they need and results that tie to revenue'.

The firm, which was founded by CEO Gil Allouche (pictured), is online at www.metadata.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.