Ipsos has partnered with artificial intelligence specialist Peltarion to launch a tool called Question Library and help researchers build 'better' questionnaires.
Accessed through the firm's automated DIY platform Ipsos.Digital, Question Library works by suggesting ideal wording for questions, and provides guidance on answer options after the user triggers a database search with specific brand, category and/or timeframe specifications. The new service offers access to a database of 250,000 pre-existing questions, drawing on natural language processing (NLP) of more than 90,000 Ipsos surveys, covering 600,000 unique questions in English.
While clients are building their custom survey using the Ipsos.Digital FastFacts solution, they can now select Question Library to prompt the optimal phrasing of their survey questions. Ipsos.Digital CEO Andrei Postoaca (pictured) says the launch instils the users with confidence that they are using the very best phrasing and answer options for their questions to deliver optimal results. 'It also helps to alleviate the moments of uncertainty market researchers can often feel at the survey-build stage', he adds.
Web sites: www.ipsos.com and www.peltarion.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.