AdDaptive Launches B2B CTV Targeting Solution

In the US, business intelligence provider AdDaptive Intelligence has launched a B2B Connected TV (CTV) solution, allowing brands to expand their targeting to an audience that is already engaged, through any Internet connected device using television as a display.

The company's proprietary technology is used to bridge off-line and online data, optimize ad campaigns and provide B2B analytics, helping clients to target accounts and decision-makers. Its new solution uses validated B2B IP data, firmographic targeting capabilities, a wide range of device accessibility, and channel inventory, to ensure each customer's intended target audience is reached and to provide post-campaign analytics.

In addition, the company has launched a programmatic audio solution, to help clients widen the variety of digital channels they use to reach their key accounts, increasing the number of touchpoints across the B2B advertising journey. Patrick Shea (pictured), co-founder of AdDaptive Intelligence, comments: 'Our ability to share post-campaign performance through B2B ABM analytics is unparalleled in the market. Through expert strategy, tailored data, accurate targeting, and valuable analytics, B2B customers can amplify their advertising efforts to exceed their desired B2B marketing goals'.

Web site: www.addaptive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.