Walnut Expands Shopper Research Toolkit

UK-based Walnut Unlimited has expanded its shopper research toolkit, adding behavioural science, neuroscience and advanced analytics.

The company is part of marcoms network the Unlimited Group, which in 2017 combined four of its existing insight businesses - one of them already bearing the name. Walnut focuses on what it calls 'human understanding', with a strong element of neuroscience in its offer, and three months ago launched a new product testing approach called TrueLiking. More recently, it rolled out a comms, media and ad testing approach called adMIRE, which uses a single bespoke online survey and combines facial coding, implicit reaction time testing and explicit measurement.

The shopper research toolkit now offers advanced analytics capabilities which the firm says mimic real life decision-making, while omnichannel customer journey and pricing reviews have been enhanced with behavioural science. In-store fixture and signage reviews now offer virtual reality and eye-tracking technology, designed to 'get under the skin' of the decision-making process.

Research Director Becky Miles (pictured) comments: 'This renewed approach offers a complete toolkit for any brand looking to finesse their shopper research approach. Utilising the latest techniques and technology available, we have created a package of insight tools suitable for any stage of shopper research - whether that is a complete 360-degree evaluation, or a partial review'.

Web site: www.walnutunlimited.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.