Iterable Debuts 'Brand Affinity' Sentiment Measure

Cross-channel CX platform Iterable has launched a personalization solution called Brand Affinity, to help marketers measure sentiment and create more 'meaningful' customer experiences.

Earlier this year, US-based Iterable became part of dentsu's data-driven performance marketing agency Merkle, following dentsu's acquisition of B2B marketing agency Digital Pi. Through Iterable's platform, marketers can create, optimize and measure relevant customer interactions and experiences. The new solution uses AI to 'transform' the way marketers identify, segment and communicate with customers, based on each individual's interest in a brand.

Brand Affinity converts common customer signals - such as e-mail clicks and mobile push notification opens - into 'affinity labels', specific to each customer profile, that can be used for campaigns across channels.

VP of Product Bela Stepanova (pictured), comments: 'Brands that win today are those that can establish deep, authentic and long-lasting connections with their customers. Brand Affinity provides insights into how best to communicate with customers so that marketers can maximize retention with loyal customers, nurture customers through each lifecycle stage and mitigate churn with unsatisfied customers'.

Web site: www.iterable.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.