New York-based telecoms conglomerate Comcast has promoted John Brauer to oversee insights and analytics for its advertising sales division Effectv, leading the company's efforts in data science, analytics, measurement, marketer insights and ad effectiveness research.
Effectv claims to combine the targeting and measurement of digital, with the reach and impact of TV. Brauer (pictured) joined three years ago as Executive Director, Advanced Analytics, and has been leading the firm's Research team on an interim basis since May last year. He began his career at Nielsen//NetRatings as a Client Service Representative, before moving to Nielsen Online as Insights & Innovations Analyst, and latterly serving as Nielsen's Director, Product Leadership. During his career, Brauer also worked for NBCUniversal Media as Senior Director, Optimization Products; VEVO as Director, Metrics & Analytics; JW Player as Director, Data & Analytics; and Amazon as Senior Product Manager.
In his new post, Brauer will lead the newly formed Insights & Analytics department, reporting to General Manager James Rooke, who comments: 'At Effectv, we are pioneering new ways to bring together the best of digital with the power of TV as we enable our marketers to deliver to their audiences across screens with the right proof of performance. The intersection of data excellence and rich marketer insights plays a vital role in helping us to deliver on that promise and under John's leadership, we've already made significant strides in this direction. We are now focused on further accelerating our investments in these capabilities as he steps into his new role.'
Web site: www.effectv.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.