Course5 Spin-Off Incivus Launches Creative Optimizer

Analytics, AI and insight firm Course5 Intelligence has spun off a new business, Incivus, which uses 'computer perception' and machine learning to help optimize ad creative for a higher return.

Incivus the company is headquartered in the US, and has launched an eponymous AI-powered creative intelligence platform, which it says is 'shaped by deep industry expertise in advertising and branding', and which is currently available in an invite-only beta mode. The Incivus platform combines technologies such as NLP, computer perception and computer audition with consumer response and behavior data to provide precise, frame-level insights and recommendations on branding, characters, emotions, backgrounds, and other elements of ad video creative. Users can see, control and change ad creatives according to the results they see.

Course5 Intelligence was formed 3 years ago this month from the merger of Cross-Tab Group companies Blueocean Market Intelligence and Cross-Tab. Course5 CEO Ashwin Mittal (pictured), who is Executive Chairman and founder of Incivus, comments: 'We're extremely excited to drive innovation through AI in one of the most dynamic and human creativity oriented fields - Advertising. Towards that we're launching today our product where creativity meets AI. At its core, Incivus is powerful in practice and designed to impact both brands and revenue through the most effective creative for advertising. What makes Incivus unique is that it augments human creativity with technology-driven quantification'.

Web site: www.incivus.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.