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Nielsen Consolidates Streaming Services

October 7 2021

Nielsen has brought its streaming solutions together in a single measurement suite, encompassing ad-supported and subscription-based service models across content, ads and platforms.

Deirdre ThomasOver the last year, Nielsen has more than tripled the sample size of its Streaming Meter Homes, to provide a view of streaming activity across connected TV (CTV), computer, mobile and tablet. In addition, the company has added connected TV ad inventory from Samsung and Vizio to its existing roster of measurement clients, which includes Roku, Amazon and Hulu, among others. Combined, Nielsen says it will measure 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV.

The company will rebrand two of its streaming measurement solutions to better align with its transition to the Nielsen ONE cross-media measurement solution. Streaming Video Ratings will now be referred to as Streaming Platform Ratings; and SVOD Content Ratings has been renamed Streaming Content Ratings. Digital Ad Ratings will continue to deliver audience measurement for streaming ads on CTV devices.

Deirdre Thomas (pictured), the firm's MD, US Audience Measurement Product Strategy, comments: 'By combining our streaming solutions under one banner, Nielsen is providing the industry with a single destination to understand streaming audiences. With this suite of streaming measurement solutions, content creators, platforms, studios and advertisers will have an unprecedented view of who is streaming, what they're watching, which platforms consumers are gravitating to and how much time they are spending with streaming content'.

Web site: www.nielsen.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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