Cint Partners for Enhanced Survey Audience Profiling

Cint has teamed up with audience profiling and targeting firm StatSocial to help clients target niche market research audiences, quickly and at scale.

StatSocial's mapping of 1.3 billion social media accounts to 300m verified individuals will combine with Cint's 155m highly profiled respondents to enrich respondent profiling with 'a vast number of data points', within a consent-driven and compliant ecosystem. The new, highly targeted custom survey audiences now available will include hard-to-reach B2B groups.

Examples of uses include reaching and targeting respondents who have been exposed to content in order to gauge brand awareness and impact; integrating traditional demographic profiling with data including job titles, employers, brand affinities, passions and digital personas; and launching surveys on-the-fly to niche sample audiences, in a compliant manner, by enriching respondent profiles with walled-garden social affinity data.

Cint VP of Connected Data Heather Hughes says the 'sheer reach' of each of the two platforms, 'coupled with a massive amount of profiling points' will help clients get to 'exactly the right respondents, quickly and easily... Cint and StatSocial have an extremely high match rate among individuals, due in part to a shared focus on reach and scalability'.

StatSocial CEO David Barker adds: 'Together, StatSocial and Cint are revolutionizing market research programs by combining our audience scale and robust taxonomies'. He adds: 'When survey responses are in, panel data can be seamlessly appended with over 85,000 unique attributes to provide critical, but often missing, social audience insights'.

The partners are online at www.cint.com and www.statsocial.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.