Nielsen Brandbank Adds Content Health Features

Nielsen's digital product content creation and publishing solution Brandbank has launched new capabilities to understand how complete clients' product content is, and how to optimise it to improve the shopper experience.

Acquired by Nielsen in 2015, Brandbank delivers product content optimized for shopper marketing and category planning across all channels - aiming to make consumer goods more 'discoverable' and engaging.

The new Content Health capabilities are part of the firm's Shopper Experience Platform, and give brands a 'content health score' through which to uncover gaps in their product content, identify strengths and weaknesses, and ultimately provide optimized and enhanced product information for shoppers.

Mike Nickituk (pictured), Nielsen Brandbank's Global MD, comments: 'Evolve - The Shopper Experience Platform allows brands and retailers to master the shopper journey with content health and advanced product data. This strengthens the acceleration of accurate and quality product data to the digital shelf, sharing real-time product content with all trading partners simultaneously, and removing complexity and cost'.

Web site: www.brandbank.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.