4Sight and CHN Team for 'Horizon Scanning' Solutions

Consumer and brand researcher 4Sight has partnered with CHN Analytics, which provides predictive analytics for the US Department of Defense, to offer services for commercial clients identifying potential risks in product ingredients and opportunities from new technology.

The key new service is FutureSet HI, which employs machine learning technology to synthesize billions of documents in scientific, market and consumer datasets to flag up 'High Profile Ingredients', which might have adverse health or environmental impact in the CPG, food and beverage and home sectors among others. Sources include patents, scientific journals, regulatory actions, news publications, lawsuits, social media and blogs. The service promises to distinguish innocuous 'sparks' from items of real concern that could spread into the consumer consciousness, allowing 'time to get ahead'.

Also on offer is FutureSet ET, which similarly 'horizon scans' using CHN's technology to identify technology trends in their earliest stages, and plot their projected growth.

Mark Jeffreys (pictured left), founder of 4Sight and a former P&G exec, comments: 'At a time when consumers are more focused than ever on the ingredients in products, it is imperative that C-suite executives have the ability to 'see around the corner' to get ahead of ingredients in their products that might pose a risk to consumers' health or the environment as well as to shareholder value'. CHN Analytics CEO Stephanie Hughes (right) says combining the deep machine learning ability used on Department of Defense work with 4Sight's strategic consumer knowledge and expertise 'solves one of the biggest challenges of C-Suite executives: staying ahead of rapid changes in the speed of information flow'.

Web sites: www.4sightadvantage.com and www.chnanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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