In the US, social media video intelligence and measurement specialist Tubular Labs has launched a tool to link social media video viewing to eCommerce.
The firm provides intelligence for video creators and enterprise customers, tracking billions of videos across platforms such as YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo. Its new Tubular Consumer Insights tool provides Amazon shopping behavior data for brands, publishers and influencers, across thousands of products and categories.
The tool combines public video viewing data across social platforms with global opt-in behavioral data panels, connecting viewing data with viewers' shopping behavior such as product browsing, in-cart activities, purchasing and the posting of reviews on Amazon. It can identify the likelihood of a social media video audience to shop for the specified product or product category; the percentage of viewers who shopped for the specified product or product category within 30 days after watching their social media video content; and the percentage of total product category/brand shoppers that also viewed that creator or category within the last 30 days.
CMO Josh Schmiesing (pictured) claims: 'The launch of Tubular Consumer Insights represents the most definitive, expansive view into the consumer purchase journey from social video to consumption'.
Web site: www.tubularlabs.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.