The Advertising Research Foundation (ARF) has appointed academic Colin Campbell as the Editor in Chief for its Journal of Advertising Research (JAR). His term begins in September, when John Ford steps down after eight years.
The ARF was founded in 1936 with a mission to improve the practice of advertising, marketing and media research. Published quarterly on its behalf by WARC (The World Advertising Research Center), JAR provides a forum for sharing findings, applications, new technologies and methodologies, and is read by practitioners in the field of advertising and marketing research, as well as students and faculty members at more than 5,000 universities in 127 countries.
The JAR Editor in Chief is selected by the ARF CEO and JAR editorial leadership at the ARF and WARC. Campbell (pictured) is an Associate Professor of Marketing at the University of San Diego's (USD) Knauss School of Business, where his research focuses on the innovations and resulting challenges that the Internet presents for marketers. He is also an adjunct Associate Professor at Swinburne University of Technology in Melbourne, Australia, and he was previously a visiting scholar at King's College London, where he also served as a fellow at the Consumer and Organization Data Analytics (CODA) Research Centre.
In addition, Campbell has 67 publications in peer-reviewed research journals including the JAR, Journal of Marketing, Journal of Public Policy & Marketing, Journal of Advertising, California Management Review and Business Horizons. He also serves on the editorial review board for nine other journals. Campbell comments: 'It is a tremendous honor to be taking the helm of the oldest advertising research journal in the world. I plan to maintain the strong foundation Professor Ford has built while also positioning the journal as a venue where pressing advertising and marketing issues are identified, analyzed and debated'.
Web site: www.thearf.org .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.