In the US, consumer data giant IRI has launched the OmniConsumer Receipt Panel, which will source shopping receipt data from 120,000 active households to provide insights into how consumers are shopping across channels.
The new panel integrates with the firm's OmniConsumer Suite, which combines three panel datasets into a single platform, in order to longitudinally track consumer purchase behavior across all brick-and-mortar and eCommerce channels. OmniConsumer Receipt Panel uses IRI's reference data assets to classify receipt transactions, and the receipt panel is calibrated to the firm's point-of-sale data. In addition, it links directly to activation through consumer surveys, purchase-based media audiences and IRI ShopperSights-enabled retail activation, all within the company's Liquid Data tech platform.
Jeremy Allen, President of Americas and APAC, comments: 'Today's omnichannel environment presents a challenge for CPG companies seeking to understand consumer behavior. Our Receipt Panel closes critical gaps by allowing clients to understand omnichannel purchase behavior by outlet and fulfilment type, differences in online and brick and mortar shoppers and behavior, outlet and channel preferences and incremental sales growth'.
The firm, which is in the process of merging with retail data firm The NPD Group, is online at www.iriworldwide.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.