ESOMAR has announced the election of Nikki Lavoie as its 2023-2024 Council President, replacing Kristin Luck who has completed her two-year term and will now serve an additional two years in an ex-officio capacity. MindSpark founder Lavoie is currently Council Vice President.
Founded in 1947, ESOMAR now reaches more than 50,000 professionals and over 750 companies in 130+ countries. Lavoie (pictured) is currently the EVP of Global Experience Strategy at Savanta, which acquired her qual and user experience agency MindSpark earlier this year. In her current role, Lavoie applies her experience as a qualitative researcher to help brands and agencies find a deeper connection with and understanding of their communities. Throughout her career, she has worked to advance insights and market research, involved with both the commercial and advocacy sectors of the industry.
Also serving on the 2023-2024 council are eight newly elected representatives who hail from Africa, Asia Pacific, Europe, Latin America and North America:
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.