Streaming service Netflix has expanded its measurement deal with Nielsen, with a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland.
In October, Nielsen announced it would begin reporting viewing figures for Netflix in the US, through the former's Digital Ad Ratings (DAR) product, beginning early this year. The announcement marked the first time Netflix audiences are to be reported in a similar way to broadcast and other TV channels.
With the expansion, Netflix will now subscribe to Nielsen's National TV measurement data and Streaming Platform Rating in the US; while in Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are drawn from streaming panels in each respective market. Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis, says this deal will show where viewers in these countries spend their time - and how their consumption patterns are changing.
Kim Gilberti (pictured), SVP, Product Management at Nielsen, adds: 'We're honored to continue working with Netflix to provide them with the insights they need to understand their audience as media consumption evolves. As we move closer to providing comparable and deduplicated metrics across screens and platforms with Nielsen ONE, this agreement with Netflix is another great example of why Nielsen is well positioned to lead the audience measurement movement now and in the future.'
Web sites: www.netflix.com and www.nielsen.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.