In Washington DC, decision intelligence company Morning Consult has launched an insights solution called Audience, which draws on millions of demographics, psychographics, and user habits collected every day from surveys conducted in more than 40 countries.
US-based Morning Consult combines its own proprietary data with applied artificial intelligence to help clients understand what people think and predict how they will act. In 2021, the company expanded coverage of its daily tracking survey of brands, economic conditions and geopolitical risk from fifteen to more than 40 countries.
The firm's new Audience solution has been designed to make it easy to explore and build thousands of custom audience profiles for companies looking to better understand their customers, maximize campaigns and grow their brand. Audience draws on data collected from thousands of consumers across the globe every day, so users can track customer trends in real time; and users can access more than 2,000 predefined profiles - such as 'monthly airplane flier', or 'daily Spotify user', or build their own audience segments.
Audience is an extension of Morning Consult Intelligence, the firm's brand, economic, and political insights platform, which combines survey data with social media, news, and financial data. Kyle Dropp (pictured), company co-founder and President, comments: 'In speaking with top agencies and companies about their need for real-time data on key customer segments, we developed an always-on platform that is as user-friendly as it is insight-centric. Leaders look to Morning Consult for our frequency, scale and speed, and Audience puts another invaluable dataset right at their fingertips.'
Web site: www.morningconsult.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.