Dubai-based consumer research company Twentify has launched a tool called Qualsight.ai, promising more effective qualitative research with help from AI.
Twentify provides access to nearly two million consumers around the world. Using the firm's mobile consumer panel, brands can understand their target audience's behavior and thoughts, and receive feedback on their products, and marketing and brand initiatives. The firm operates in eight countries with four offices in the US, Canada, Turkey and India.
The firm says Qualsight's approach to qual research transforms researchers' notes and objectives into dynamic interview flows, with surveys then conducted by AI. This not only engages participants in 'authentic conversations,' but also adjusts the flow in real time to ensure relevancy and depth. A key feature of the tool is its ability to analyze conversations 'instantaneously', providing researchers with insights, including executive summaries, verbatims and comprehensive transcripts in as little as 24 hours.
Twentify founder and CEO Ilker Inanc (pictured) comments: 'Qualsight is not just a tool; it's a new way of thinking about qualitative research. We've created a platform that respects the time and resources of researchers while delivering in-depth and genuine insights. Our aim is to make qualitative research more accessible, efficient and environmentally responsible'.
Web site: www.twentify.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.