Pureprofile Launches DIY Survey Solution Datarubico

Pureprofile has unveiled a new self-serve data and insights offering called Datarubico. Clients can choose between two globally available options: end-to-end tool Insights Creator, or a Sample Only version.

Pureprofile provides online research solutions to clients and agencies, building in-depth profiles of consumers via proprietary and partner panels, to help businesses understand, target and engage with their audiences. The company was founded in 2000; is based in Surry Hills, Australia, with operations in North America, Europe and APAC; and a month ago announced quarterly revenue up 16% year-on-year to $AUD 12.7m.

The firm says the latest launch is a nod to 'tightening budgets', and truncated timescales, and is 'designed to put research teams firmly in control without compromising on quality or speed to insights.'

Datarubico Insights Creator, which is powered by SightX technology, includes survey creation, fieldwork and analysis, and features AI guidance, pre-built templates, automated analytics, executive-ready summaries and flexible sample bidding.

Datarubico Sample Only promises research teams 'complete control over how they manage and purchase samples.' Sample sources are 'verified and high-quality', and users can set their spend with flexible bidding, and streamline fieldwork on their own terms.

CEO Martin Filz says the launch marks a 'major milestone' and 'the next chapter in [the company's] evolution.' He states: 'We listened closely to our clients, who told us they needed more control, flexibility and cost-efficiency when running research, especially in today's economic climate.' According to CPO Niamh Fitzpatrick: 'Teams often need to navigate multiple disconnected tools, which leads to inefficiencies, data silos, and increased risk of missing key insights when they matter most. Datarubico eliminates these barriers by bringing the entire workflow into one intuitive environment.'

Web site: www.pureprofile.com .