Ipsos Combines Innovation Tools for New Offer

Ipsos has launched Collective Innovation, an AI-enabled program promising to help business, marketing and insight leaders discover the most promising innovation growth opportunities, based on understanding of consumer needs.

The Paris-based global group says the new program is the result of bringing together its existing, AI-powered suite of innovation solutions with the collective intelligence of trends and innovation strategists and big data specialists, as well as the world's largest qualitative practice. The offering features AI-boosted multi-data synthesis and workshops, and in-depth understanding of lead-users through ethnography and social data, all supported by the 'world's largest' global trends program.

Collective Innovation is initially available in more than 80 global markets. Virginia Weil (pictured above), Global Service Line Leader for Innovation, and Billie Ing (below), who is Ipsos Global Head of Practices, Strategy3, state: 'We are thrilled to expand our global innovation practice by incorporating diverse data sources, validated research methods, and dedicated advisory services. With these combined strengths, Collective Innovation helps brands ignite growth with the best of Ipsos human and artificial intelligence.'

The group is online at www.ipsos.com .