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NIQ Begins IPO Process

July 15 2025

Consumer intelligence giant NIQ Global Intelligence has launched the campaign for its IPO on the NY Stock Exchange, which will see some 50m of its ordinary shares offered at a price estimated to be between $20 and $24 each.

NIQ logoThe Chicago, IL-based company was previously the Buy division of Nielsen and subsequently known as Nielsen Global Connect, was acquired in 2021 by investor Advent International for $2.7bn, and recently combined with GfK. It reported around $4.0bn in revenue for the year ending 31st March '25.

Most of the proceeds of the offer - which should bring in $1.0 - 1.2bn based on the above figures, will be used to ease the company's $4.3bn debt burden, with any remaining to be used for 'working capital and general corporate purposes.'

A registration statement on Form S-1 relating to the proposed offering has been filed with the SEC but has not yet become effective.

Web site: www.niq.com .

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