SalesScreen Launches AI-Based Sales Data Tool

In Oslo, sales gamification company SalesScreen has announced the launch of Scout, an AI-powered performance strategy tool for sales leaders, pulling data from CRM notes and meeting bookings to closed deals into a single interface, with an AI agent surfacing trends, themes and recommendations.

Established in Norway in 2014, SalesScreen aims to help its clients build motivated sales teams, identifying and acting on the individual psychological drivers that motivate sales reps and engaging them with up-to-the-minute performance data, competitions, rewards and celebrations, and streamlined sales coaching.

The firm says Scout, which integrates across its existing gamification solution, represents a step forward from this, giving sales leaders the data they need to identify areas for improvement and help create structured development plans for each representative.

'Sales teams are bombarded every day with AI tools that automate a specific boring task or make it easier for their bosses to track specific metrics,' says CEO Sindre Haaland (pictured left, with co-founders Øystein Heimark and Marius Ekerholt). 'What they really need is a tool that makes their lives easier. No one became a manager to build dashboards and pull reports. They did it to make an impact on their team. With Scout, we have created a solution that caters to sales teams' needs, giving leaders the real-time insights they need to know their team's strengths and where improvements can be made... AI is the biggest game-changer for sales in decades, but it needs to be used for the right reasons. Task automation and smoother workflows were the first step. Helping with the human side of sales is the next natural step.'

The firm is on the web at www.salesscreen.com .