Ipsos Rolls Out GenAI Search Visibility Tool

Ipsos has launched Synthesio GEO, a tool mapping the representation of categories and brands in GenAI-based search, including narratives, rankings and the sources driving them.

Ipsos Synthesio is the global group's social and search intelligence platform. Users of the new solution can uncover how LLMs portray their brands and categories, benchmark this against competitors, and take action to address the results and optimise their presence.

Synthesio GEO allows clients to simulate LLM prompts and understand what consumers are asking them, with the help of real consumer questions extracted from Google and social media; to pull GenAI responses at scale to see how their brands and competitors' brands show up; and to measure share of voice, brand image, themes and gaps within AI-generated responses. The solution is backed up by Ipsos's global expertise in brand intelligence and contextual insight.

Group home page: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.