Transatlantic Buy Boosts EAB's Education Offer

Washington, D.C.-based educational insights and solutions company EAB has acquired a British company, Hybrid, specialising in digital marketing for higher education. The combination promises colleges and universities the ability to connect with 'more students, on more channels and in more markets.'

EAB helps more than 2,800 institutions from kindergarten to university level and beyond drive change through a portfolio of research, technology, and marketing and enrollment solutions. These are tailored to meet the individual needs of each client's leadership team, as well as the students and employees they serve. Hybrid has offices in six countries and uses advanced AI-driven proprietary technology, focusing on measurable results and growth, to provide a wide range of marketing solutions for the sector, informed both by analytics and bespoke research.

Together, the firms will allow institutions to launch and optimize digital campaigns to improve performance or address changes in brand perception, competitor activity or audience behavior. Results can be measured in-flight and adjustments made on the fly.

Hybrid was previously owned by private equity investor LDC, and was advised in the sale by JEGI LEONIS. EAB is a portfolio company of BC Partners and Vista Equity Partners. Hybrid CEO Chris Cammann (pictured) states: 'I'm excited to join forces and bring EAB's deep enrollment solutions and research-driven approach to better serve our global partners and improve how we support all students in their journey to and through college. I also want to thank LDC for being an outstanding partner over the past four years - their strategic support has been instrumental in our growth.'

'By joining forces with Hybrid,' says EAB President of Marketing and Enrollment Solutions Chris Marett, 'we can quickly and substantially expand how we help our partners engage students and alumni on their preferred digital platforms, with standout creative and storytelling that break through the noise.' He adds: 'As the marketing landscape grows more complex, aligning strategies across all channels has become essential - and far more challenging for institutions to manage on their own. Not only will our combined capabilities support the connected and personal college search experience students across the world crave now, but Hybrid's digital expertise also will help schools thrive in the emerging AI-influenced college search ecosystem.'

Web site: www.eab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.