NIQ and MRI-Simmons Partner with Comscore's Proximic

NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic.

Comscore launched a dedicated programmatic targeting division three years ago, naming it after ad analytics firm Proximic, which it acquired in 2015. The AI-powered 'Data Partner Network' was unveiled last September, offering ID-free and therefore privacy-compliant targeting.

MRI Simmons provides data on US consumers, with 60 years of experience and a huge data set which is widely for consumer profiling, media planning, audience research, and audience development. Proximic will combine this with NIQ's shopping insights and retail data to provide enhanced contextual targeting solutions.

Josh Pisano (pictured), General Manager of Global Media at NIQ and MRI Simmons comments: 'Our collaboration brings the power of our unique consumer insights together with Comscore's media consumption data, helping advertisers reach the consumers they want in support of advertising performance and ROI.'

Jessica Trainor, Head of Partnerships at Proximic by Comscore adds: 'The future of advertising will be defined by marketers who embrace privacy-first and AI-enabled audience targeting innovations that deliver intelligence, scale, and performance without compromise. We're thrilled to welcome NIQ and MRI-Simmons to the Comscore Partner Network, strengthening our collective ability to help brands connect with the audiences that matter while upholding exceptional standards of consumer privacy.'

Web sites: www.niq.com , www.mrisimmons.com and www.comscore.com .