Wiland Adds Neural Net Modelling Solutions

In Colorado, predictive audience intelligence provider Wiland has enhanced its suite of solutions with the addition of Neural Net modelling, via two new solutions called WAIfarer and WAIfinder.

Wiland helps companies develop and maintain robust customer relationships, and non-profits to do the same with donors and supporters, tapping what it says is 'the largest set of detailed, individual-level spending signals ever assembled'. Much of its recent activity has been focused on core product MarketSignals, along with a number of related offerings for specific sectors.

The firm says the new Neural Net models are purpose-built for predictive analytics, designed to analyze complex relationships between variables across multiple hidden layers, giving improved performance vs standard models; and will spot patterns and opportunities that traditional machine learning approaches 'often miss'. The new tools, which integrate fully fully with the firm's existing solutions, are expected to be particularly impactful in 'non-cooperative data environments', where advanced modeling sophistication is critical to uncovering new opportunities.

'AI is only valuable when it drives measurable business outcomes,' says CEO Mike Gingell, 'Our investment in Neural Net modeling reflects our commitment to helping clients move beyond surface-level insights and into truly predictive intelligence. This capability allows us to uncover new, high-performing prospect universes and deliver incremental growth that simply wasn't accessible before.'

Web site: www.wiland.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.