Partners Offer Vehicle-Level Consumer Data

Recently launched consumer intelligence firm Automotive Insights & Research Services has announced a partnership with UK 'digital garage' Regit, and the launch of AutoGraphics, a tool that promises 'an entirely new way to filter and interrogate consumer intelligence data.'

Automotive Insights is headquartered in Manchester, was launched in February and provides 'just-in-time' market intelligence based on interviews with 1,000 UK motorists each month. Regit is a subsidiary of data, tech and marketing solutions firm Motoring.co.uk and is used by more than four million motorists to manage a wide range of vehicle ownership tasks, from MOT and tax reminders to valuations and ULEZ checks.

Through the partnership, responses from Automotive Insights' survey are matched directly to the vehicle a respondent owns, using Regit's first-party data platform. Users can explore consumer attitudes, behaviour and purchase intent analysed by the actual car a person drives. Data includes fuel type and propensity to switch, make and model, insurance group and mileage.

Chris Ashton-Green, founder and CEO of Regit says brands are struggling with brand loyalty and the shift to electric, 'while real, is uneven.' He states: 'Many drivers want to make the switch but are held back by concerns around charging infrastructure and running costs, particularly those without access to a private driveway. Reaching those people with the right message requires knowing more than their age or postcode. That's exactly what AutoGraphics makes possible. Regit's data is first-party and tied directly to the vehicle each motorist owns, not modelled or self-reported, which means you can start understanding what the actual owner of a specific vehicle thinks. For OEMs, dealers and agencies, that is a genuinely different proposition.'

Web sites: www.automotiveinsights.ai and www.regit.cars .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.