New Rep Data Tool Shows Impact of Data Quality Controls

New Orleans-based MR data quality company Rep Data has enhanced its ReDem in-survey solution with a feature that compares survey answer distributions before and after data cleaning. The firm says this will help researchers evaluate how low-quality responses influence survey results.

Rep Data was founded in 2019 by former Lucid and Research Now exec Patrick Stokes, and operates a centralized DIY sampling platform called Research Desk, and an anti-fraud software platform, Research Defender.. It acquired ReDem, an in-survey data quality solution, in February, and has since been expanding its business in Europe.

The firm says removing poor-quality interviews is 'a standard part of modern survey research,' but that additional analysis has normally been required to understand the impact this has on results. The new feature, part of the ReDem dashboard, compares answer distributions before and after quality controls are applied, allowing researchers to identify questions where removing low-quality respondents changed the distribution of responses.

Head of Science Sebastian Berger says this comparison means researchers 'can quickly see where quality controls had little impact and where they meaningfully changed the outcome.' In building the tool the company analyzed more than 12,700 survey questions and found that one in 16 questions changed its leading response, while individual answer options also shifted by more than five percentage points in some cases.

Web site: www.repdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.