In the US, new consumer research firm Fair Response and behavioral data company Behavix have announced a partnership. In addition, Fair Response has released a mobile application for use by its Fair Opinions panel; while Behavix has announced the global roll-out of its Audience Feed solution. More.
Life sciences marketing agency ramarketing has completed the acquisition of North Carolina-based ISR Market Research, which provides syndicated and custom MR for the pharmaceutical outsourcing market. More.
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights.
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Blueocean Market Intelligence and Cross-Tab - both companies within the Cross-Tab Group - have merged to form a new business called Course5, which combines their analytics, artificial intelligence and insights capabilities for corporate and MR agency clients.
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Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'.
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Los Angeles-based MR and community intelligence specialist Fuel Cycle has launched a solution bringing multiple insights tools together into a single platform for corporate researchers.
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Tech-enabled insights group Maru has launched a business called Maru/Blue, dedicated to giving clients access to known respondents from market communities across Canada and North America.
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In the UK, Harris Interactive has hired former Verve exec Jack Lee as Head of Online Communities, leading the growth and management of the communities business and working across delivery and R&D teams.
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Online MR and technology company Dub has changed its name to Further, and rebranded its community platform IdeaStream as Together. The firm says this reflects changing market conditions and changing demands from its client base.
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In the US, social media management and online community solutions provider Lithium Technologies has appointed Pete Hess as Chief Executive Officer, succeeding Rob Tarkoff.
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Programmatic sampling firm P2Sample has launched White Label and Private Label Panels, for clients looking to create their own research communities or monetize traffic and audiences.
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