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Online Communities & Custom Panels
Toluna Claims Personas 'First' with Bina Launch
1/10/26
Toluna has launched Bina, an always-on, AI-based research workspace allowing researchers and non-specialists alike to hold real-time conversations with synthetic personas; and Dynamic Awareness, which it says keeps those personas 'current with the real world.' More.
Launch of Youth-Focused Consultancy Now & Next
30/9/26
In London, former YouthSight and Savanta researcher Josephine Hansom has teamed up with Lowri Gilbert, previously a senior civil servant and consultant, to form Now & Next, described as a youth-focused research and thought leadership consultancy. More.
Youth Community dcdx Acquired
29/9/26
Research and strategy firm dcdx, whose community of Gen Z and Gen Alpha youth boasts more than 300,000 members, has been acquired for an undisclosed sum by Visible Ventures, a VC firm focusing on those generations. With the deal, former Google and Kantar exec Priti Mehra joins dcdx as CEO. More.
The MRT Online Communities section is sponsored by:
Online Communities & Custom Panels in 2018
Some key stories...
Former MB and VC Leaders Launch Insight Holding Group
19/6/18
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights.
More.
Cross-Tab and Blueocean Merge to Form Course5
7/6/18
Blueocean Market Intelligence and Cross-Tab - both companies within the Cross-Tab Group - have merged to form a new business called Course5, which combines their analytics, artificial intelligence and insights capabilities for corporate and MR agency clients.
More.
Toluna 'Evolves' into Platform-Based Insights Firm
6/6/18
Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'.
More.
Fuel Cycle Launches All-in-One Insights Platform
26/4/18
Los Angeles-based MR and community intelligence specialist Fuel Cycle has launched a solution bringing multiple insights tools together into a single platform for corporate researchers.
More.
Maru Launches Panel Access Firm Maru/Blue
24/4/18
Tech-enabled insights group Maru has launched a business called Maru/Blue, dedicated to giving clients access to known respondents from market communities across Canada and North America.
More.
Harris Hires Lee as Head of Online Communities
18/4/18
In the UK, Harris Interactive has hired former Verve exec Jack Lee as Head of Online Communities, leading the growth and management of the communities business and working across delivery and R&D teams.
More.
Dub Becomes 'Further'
14/2/18
Online MR and technology company Dub has changed its name to Further, and rebranded its community platform IdeaStream as Together. The firm says this reflects changing market conditions and changing demands from its client base.
More.
New CEO for Lithium Technologies
6/2/18
In the US, social media management and online community solutions provider Lithium Technologies has appointed Pete Hess as Chief Executive Officer, succeeding Rob Tarkoff.
More.
White Label Launch for P2Sample
5/2/18
Programmatic sampling firm P2Sample has launched White Label and Private Label Panels, for clients looking to create their own research communities or monetize traffic and audiences.
More.