Mobile Surveys & Monitoring
9/5/25
Australia's Outdoor Media Association (OMA) has announced more details of its long-awaited MOVE2 measurement system, which will use a 'synthetic audience' of 2.2 million to estimate and predict the visibility and engagement of OOH advertising sites.
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9/5/25
Los Angeles-based CreatorIQ has launched a benchmarking suite for creator marketing performance, providing marketers with a purpose-built framework to measure impact, justify spend and drive business outcomes.
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8/5/25
Customer data science firm dunnhumby has partnered with Bridg, the identity resolution and shopper intelligence platform behind the Rippl data and media network. The firms say they are addressing the 'disproportionate concentration of advertising investment' currently flowing into the top two retail media networks.
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